WORTHY
AI Search Visibility for Small Business

The best businesses
win in AI search.
Is yours
one of them?

Stop paying just to be included.
Start proving worthy of a direct recommendation.
AI recommends the best businesses for free. VisibleAlly makes sure yours is one of them.
Book My $2,995 Audit → Why This Matters Now
$0

What AI charges to recommend your business

$2,995

One-time audit — the complete picture

$299

Monthly to stay visible as AI evolves

4

AI platforms tested — ChatGPT, Perplexity, Claude, Google

Stop Paying Just to Be Included· Start Proving Worthy of a Direct Recommendation· AI Recommends the Best Businesses for Free· ChatGPT · Perplexity · Claude · Google AI· $2,995 Full Audit · $299/Month· Stop Paying Just to Be Included· Start Proving Worthy of a Direct Recommendation· AI Recommends the Best Businesses for Free· ChatGPT · Perplexity · Claude · Google AI· $2,995 Full Audit · $299/Month·

The Truth Nobody's Saying Out Loud

The old marketing
channels are broken.
They always were.

You paid Google to show up in searches your grandfather's business got for free. Every year it costs more. Every year it delivers less.
You paid Yelp and HomeAdvisor to send you leads — the same lead they sent to four of your competitors simultaneously. That's not a referral. That's an auction.
You boosted Facebook posts to reach your own followers. You renewed the Yellow Pages ad out of habit. You hired an SEO company that promised page one and delivered reports. And the whole time, you knew something was broken.
Here is what was broken: you were paying to be included in the noise. Included alongside everyone else who could write a check. Ranked by budget, not by quality. Found by algorithm, not by merit.
AI search works differently. It doesn't sell placement. It can't be bought. When someone asks ChatGPT who the best plumber in Denver is — nobody paid to be in that answer. The recommendation is earned. By being credible, clearly positioned, and visible to the machines that now make introductions between customers and businesses.
That is the most powerful marketing
channel ever built.
And for the first time, the best business wins — not the biggest budget.
Find Out If You're Winning →

What You've Been Paying For

Channels that charge you
to reach people
already looking for you.

Declining
Google Ads
$15–150+ per click
You pay every time someone clicks — whether they hire you or not. Average cost-per-lead for home services: $80–200. Cost goes up every year as more competitors bid.
Paid inclusion. No qualification. No context.
Broken model
HomeAdvisor / Angi
$20–80+ per lead
That lead you just paid for? They sold it to three other contractors at the same time. You're not getting a referral — you're entering a race to the phone.
Shared leads. Commoditized. Race to the bottom.
Shrinking returns
Yelp / Social Ads
$200–800+/month
Paying to reach people who weren't searching for you in a feed full of noise. Demographic targeting that guesses at intent. Interruption, not invitation.
Interrupts strangers. Rarely pre-qualified.
The new channel
AI Search
$0 per recommendation
Someone asks ChatGPT who to call. It gives one answer — the business it believes is the most credible, clearly positioned option. Nobody paid for that spot. It was earned.
Free. Pre-qualified. One recommendation. Yours to earn.

This is not mass advertising

AI doesn't broadcast.
It recommends.

When someone asks AI for help, it already knows their location, their situation, and their history. It gives one specific answer to one specific person at the exact moment they need it. That's not an ad — that's a referral at scale.

Scenario 1 — Emergency at home
ChatGPT — 11:42pm Tuesday
"There is water dripping through my ceiling right now. What do I do?"
First — shut off the water before anything else. Go to your basement and find the main shutoff valve. Turn it clockwise. Once that's off, the dripping will stop within a minute.

Then take photos of the damage before touching anything — you'll need those for insurance.
"OK water is off. Now what? It's almost midnight."
Based on your location in Denver and your two-story home — this sounds like a burst pipe in your upstairs bathroom, common in older homes this time of year. You need a licensed plumber who does true 24/7 emergency calls.
AI recommends — location, reviews & availability
Riverside Plumbing Co. — Denver

Highest-rated emergency plumber in your area. 24/7 live dispatch, licensed and insured. 47-minute average response time for your zip code.

Without VisibleAlly — a competitor gets this recommendation
Why this mattersNobody paid for that midnight recommendation. Riverside earned it through clear positioning, strong reviews, and explicit AI visibility signals. No ad budget reaches this person at this moment. A well-positioned business does.
Scenario 2 — Professional services
Perplexity — Thursday 2:17pm
"My business partner wants to buy me out but I'm not sure his number is fair. What should I do first?"
Before you agree to anything, get an independent business valuation. Don't rely on the number your partner is presenting. And get a business attorney involved before you sign anything — buy-sell agreements have serious long-term consequences.
"Can you recommend a business attorney in Denver who handles this?"
Based on your situation — a buy-out dispute with an LLC structure, which you mentioned previously — you want someone who specializes in partnership disputes, not just general business law.
AI recommends — matched to situation & location
Harmon & Cole Business Law — Denver

Boutique firm specializing in partnership disputes and business transitions. Strong track record with Denver-area small businesses. Initial consultations within 48 hours.

Without VisibleAlly — this recommendation goes elsewhere
Why this mattersThe AI remembered their business structure from a previous conversation. The recommendation matched their specific legal situation — not just "attorney in Denver." By the time they call, they already trust the answer. No ad creates that.
Contextual

AI knows who is asking, where they are, and what they've said before. Recommendations match the person — not a demographic guess.

Pre-Qualified

By the time someone acts on an AI recommendation they're already convinced. They're calling to confirm — not to shop.

Zero Ad Spend

AI platforms don't sell placement. You can't buy your way in. Visibility is earned through clear positioning — which is exactly what we build.

The Two Things Nobody Talks About

This is the most valuable
marketing channel ever built.
And it's free.

01
The First Thing

Nobody paid
for that recommendation.

When AI recommended Riverside Plumbing at midnight — Riverside didn't pay a cent. No cost-per-click. No monthly ad budget. No bidding against competitors. The recommendation happened because Riverside was positioned to be found. That's it.

Compare that to what that same moment would have cost on Google Ads, Yelp, Angi, or HomeAdvisor. Hundreds of dollars. Maybe more. AI gave the recommendation for free — because the business earned it through visibility.

The implication

Businesses that establish their AI visibility now receive free, high-intent referrals every single day — from a channel their competitors are still paying to ignore.

02
The Second Thing

AI knows your customer
better than any database.

Every customer database ever built captures demographics — age, zip code, income bracket. Companies pay thousands for lists that tell them who someone probably is. AI doesn't guess. It knows.

By the time someone asks AI for a recommendation, it already knows their situation in their own words. Their urgency. Their location. Their budget signals. Their actual problem — not a demographic approximation of it. That's not a lead. That's a pre-qualified buyer with their hand raised.

The implication

The close rate on an AI referral is fundamentally different from a cold ad click. The person already trusts the recommendation. They're calling to confirm, not to shop.

Channel Cost per lead Knows context? Pre-qualified? Ready to act? Can be bought?
AI Search (VisibleAlly)$0DeeplyYesYesNo — earned only
Google Ads$15–150+Keywords onlyRarelySometimesYes
HomeAdvisor / Angi$20–80+NoNoShared w/ 3 othersYes
Social Media Ads$25–200+DemographicsNoRarelyYes
Word of Mouth$0PartiallyYesYesNo — earned only

AI search is the first channel since word-of-mouth to deliver zero-cost, pre-qualified, high-intent referrals at scale.

The window to earn your position
is open right now.

35 million small businesses in the United States. Almost none have established their AI visibility. The businesses that move first will own this channel in their market — earning free, pre-qualified referrals every day while their competitors are still paying for clicks.

Find Out Where You Stand →

The $2,995 Audit

The complete
picture of where
you stand in
AI search.

A thorough, done-for-you investigation of how your business appears — or doesn't — across every major AI platform. You get a scored report, a competitor benchmark, and a clear prioritized action plan. No jargon. No fluff. Just the truth about whether you're worthy of the recommendation — and exactly what it takes to get there.

Book the Audit → See Pricing
01

AI Platform Presence Test

We test your business across ChatGPT, Perplexity, Claude, and Google AI using the exact queries your customers type. You see word-for-word what AI says about you — and what it says about your competitors.

02

Customer Intent Mapping

We identify 20+ questions your ideal customers ask AI before choosing a provider. This becomes the foundation for everything that improves your visibility.

03

Visibility Signal Audit

We audit your entity establishment signals — NAP consistency across 12+ directories, Google Business Profile completeness, schema markup (LocalBusiness, Service, FAQPage, AggregateRating), and AI-readable website content. Every gap is documented, scored, and prioritized by impact.

04

Competitor Benchmark

We run the same tests on your top 2–3 competitors. You'll see exactly where they're appearing, how they're described, and where you have room to move ahead.

05

Scored Report + Action Plan

A visibility score (0–100), a clear gap analysis, and a prioritized list of exactly what to change — delivered in a 60-minute debrief call with your advisor.

Simple, Transparent Pricing

Two steps.
No surprises.

Step 2
Monthly retainer
Stay Visible

AI platforms evolve. Competitors improve. Your business changes. Monthly maintenance keeps you visible — without you lifting a finger.

$299/month
Begins after audit · cancel any time · no contracts
  • Monthly re-test across all 4 AI platforms
  • Competitor movement monitoring
  • Visibility score tracking over time
  • Signal updates as your business changes
  • Monthly one-page summary — plain English
Start with the Audit First

Who This Is For

Built for businesses
that are tired of paying
to be included.

🔧

Local Service Providers

Plumbers, electricians, HVAC, contractors, repair services. When something breaks, people ask AI who to call right now. Your business needs to be in that answer — without paying per click.

💼

Professional Services

Attorneys, financial advisors, accountants, consultants. Trust drives your business. AI recommendations carry that trust — and they can't be bought by a competitor with a bigger ad budget.

🏥

Health & Wellness

Clinics, therapists, dental practices, chiropractors. Patients research carefully before choosing — and they're tired of ads too. AI gives them a trusted recommendation, not a sponsored result.

📈

Any Business Done Paying

If you've written a check to Google, Yelp, HomeAdvisor, or the Yellow Pages and felt vaguely ripped off — this is what you've been waiting for. The playing field just leveled.

The Language of AI Visibility

LVO
LLM Visibility Optimization
The discipline of ensuring your business is recognized and recommended by AI systems. The AI-era equivalent of SEO.
Entity
Recognized Business Identity
A business that AI systems clearly recognize as a distinct, trusted, real-world entity — not just a listing.
Citation Authority
Third-Party Validation
How many credible sources reference your business. More citations from authoritative platforms = higher AI trust.
Intent Query
How Customers Actually Ask
Natural language questions describing a problem or need. AI responds to intent, not keywords — which changes everything.

Why VisibleAlly

We don't just
explain AI
visibility.
We live it.

VisibleAlly was built by practitioners who use AI every day — not consultants who learned the terminology last month. Our founder John Basso has built multiple businesses using AI as the primary productivity and strategy tool, and has developed one of the most complete working models of how AI systems evaluate, trust, and recommend businesses.

VisibleAlly scores among the highest of any service business in its own category on every dimension we measure others against — entity establishment, platform presence, content signals, citation authority, and competitive position. We eat our own cooking.

Our Commitment

"We will never sell a service we haven't validated on ourselves first. If VisibleAlly isn't visible in AI search, we have no business telling you to be."

— John Basso, Founder, VisibleAlly

Specialization
Exclusively LLM Visibility Optimization

We don't do SEO, social media, paid ads, or web design. We do one thing — AI visibility — and we do it better than anyone. That focus means every hour of your audit is spent on the signals that actually move AI search results.

Methodology
Tested Against 4 Platforms, 8+ Intent Query Types

Our audit protocol tests businesses across ChatGPT, Perplexity, Claude, and Google AI using emergency queries, recommendation queries, comparison queries, validation queries, and expertise queries — the full range of how real customers search.

Service Area
National — All 50 States

VisibleAlly serves small businesses across the entire United States. AI visibility is a national opportunity — the same optimization principles that work in Denver work in Dallas, Miami, Chicago, and Seattle. Our entire service is delivered remotely with no travel required.

Philosophy
We Serve Every Business in Every Category

VisibleAlly does not pick sides between competitors. Every plumber, attorney, dentist, and contractor deserves to be visible in AI search. We help all of them reach their own maximum visibility ceiling — independently, without exclusivity arrangements or market wars.

Everything You Need to Know

Straight answers.
No jargon.

Understanding AI Visibility
What is AI visibility for small businesses?
AI visibility is how well your business appears when customers ask AI platforms — ChatGPT, Perplexity, Claude, or Google AI — for recommendations. When someone types "best plumber in Denver" into ChatGPT and your business name appears in the answer, you have strong AI visibility. If a competitor appears instead, or nobody from your category appears at all, you have an AI visibility gap. This is the new front door of customer acquisition.
How is AI search different from Google search?
Google search returns a list of links ranked by SEO signals and ad spend — you can buy your way to the top. AI search returns a direct, conversational recommendation — one or a few specific businesses, named by the AI based on what it believes is most credible and relevant. AI recommendations cannot be purchased. They are earned through entity establishment, review authority, content clarity, citation breadth, and schema signals. VisibleAlly specializes exclusively in optimizing these AI-specific signals.
What is LLM Visibility Optimization (LVO)?
LLM Visibility Optimization is the emerging discipline of ensuring a business is correctly recognized, described, and recommended by large language models (LLMs) — the AI systems powering ChatGPT, Perplexity, Claude, and Google AI. It is the AI-era equivalent of SEO, but instead of targeting keyword rankings, LVO focuses on building a clear, consistent, trusted entity identity that AI systems can confidently recommend. VisibleAlly is an LVO specialist.
Why does AI search matter for my business right now?
AI search is the fastest-growing customer acquisition channel in history. Millions of people now ask AI for local business recommendations before they ever open Google. The businesses that establish their AI visibility now will own that channel in their market for years — earning free, pre-qualified referrals every day. The businesses that wait will pay to catch up, just like the ones who ignored Google in 2005. The window to move first is open today.
Can AI visibility be bought through advertising?
No — and this is the most important distinction. Unlike Google Ads, Yelp, HomeAdvisor, or the Yellow Pages, AI platforms do not sell placement in their recommendations. Nobody pays to be recommended by ChatGPT. The business that appears in an AI answer earned that position through credibility signals — strong reviews, clear service descriptions, consistent directory presence, proper schema markup, and explicit entity establishment. VisibleAlly helps businesses earn that position.
What does "entity establishment" mean?
In AI terminology, an entity is a real-world thing — a business, person, or place — that AI systems recognize as a distinct, verified identity. AI is far more likely to recommend a business it clearly recognizes as a legitimate, well-defined entity. Entity establishment means ensuring your business name, address, phone, services, and credentials are consistently described across every platform AI systems reference — your website, Google Business Profile, directories, reviews, and structured data markup.
The AI Visibility Audit
What exactly do I get for $2,995?
A complete AI Visibility Audit delivered within 5 business days, including: live testing of your business across ChatGPT, Perplexity, Claude, and Google AI using the exact queries your customers type; mapping of 20+ customer intent scenarios across five buying stages; a website and signal audit covering NAP consistency, Google Business Profile completeness, schema markup, and content gaps; a competitor visibility benchmark showing what your top competitors look like in AI answers; a visibility score from 0–100 across five dimensions; a prioritized plain-English action plan; and a 60-minute debrief call with your advisor. This is a real, comprehensive deliverable.
What are the five visibility dimensions in the score?
VisibleAlly scores every business across five dimensions: (1) Entity Establishment — how clearly and consistently AI systems recognize your business as a trusted entity; (2) Platform Presence — how prominently you appear across ChatGPT, Perplexity, Claude, and Google AI; (3) Content Signals — whether your website content is written in AI-readable language that matches how customers describe their problems; (4) Citation Authority — how many credible third-party sources reference and validate your business; and (5) Competitive Position — how you compare to your top competitors on all dimensions.
What are intent-based queries and why do they matter?
Intent-based queries are questions phrased the way real customers speak — describing their problem or situation rather than just typing a keyword. "My water heater just failed and I need emergency help tonight" is an intent query. "Plumber Denver" is a keyword. AI systems respond to intent, not keywords — which is why optimizing for AI requires a fundamentally different approach than traditional SEO. VisibleAlly tests your business against 8–10 intent-based queries across multiple query types: emergency, recommendation, comparison, validation, and expertise queries.
What is NAP consistency and why does it matter for AI?
NAP stands for Name, Address, Phone — the three core identity signals for any business. AI systems cross-reference your business information across dozens of data sources to verify your identity. If your business name appears as "ABC Plumbing" on Google and "ABC Plumbing Co." on Yelp, or if your phone number differs between platforms, AI treats these as potentially different entities — or flags the business as unreliable. Consistent NAP data across all platforms is one of the highest-impact, lowest-effort fixes we identify in almost every audit.
What is schema markup and does my business need it?
Schema markup (Schema.org) is structured data embedded in your website that explicitly tells AI systems and search engines what your business is, what it does, and who it serves — in machine-readable format. Without schema, AI must interpret your website content and make inferences. With proper LocalBusiness, Service, FAQPage, and AggregateRating schema, AI can extract your information directly and with confidence. Most small business websites have no schema markup at all — making this one of the highest-impact opportunities we find in audits.
Will you implement the audit recommendations for me?
The AI Visibility Audit and Monthly Monitoring are advisory and reporting services — we provide the complete picture and the precise plan. Implementation of website changes, schema updates, directory submissions, and content creation remains your responsibility or that of your web team. If enough clients request implementation services, VisibleAlly will develop that offering — but our core product is the expertise, the audit, and the roadmap.
Monthly Monitoring
Why do I need monthly monitoring after the audit?
AI platforms continuously update their models, retrieval systems, and weighting algorithms — sometimes weekly. A business that appeared prominently in January may slip in March if a competitor improved their signals, or if an AI model updated how it weights certain data sources. Monthly monitoring catches these shifts early, tracks your visibility score over time, updates your positioning as your business evolves, and ensures you never go dark in the channel that's increasingly where new customers start their search.
What does the $299/month include exactly?
Monthly monitoring includes: fresh re-testing across all four AI platforms using your established intent query set; competitor movement monitoring to detect when a competitor improves their signals; month-over-month visibility score comparison across all five dimensions; signal update recommendations as your business changes; and a one-page plain-English Monthly Visibility Summary delivered within 5 business days of your monitoring cycle. No jargon. No 40-page reports. Just the truth about where you stand and what changed.
Can I cancel monthly monitoring at any time?
Yes. Monthly monitoring is month-to-month with no contracts. Cancel with 30 days written notice and you'll never be billed again. Most clients stay because the alternative — going dark while competitors potentially gain ground — isn't a trade-off worth making for $299 a month. But there is no penalty, no cancellation fee, and no hard sell to stay.
Do I have to do monthly monitoring after the audit?
No. The AI Visibility Audit is a complete, standalone product. You receive the full audit, the scored report, the action plan, and the debrief call for $2,995 — with no obligation to continue. Monthly monitoring is an optional next step for clients who want to maintain and improve their position over time as AI platforms evolve.
Results & Expectations
How quickly will I see results?
The audit is delivered within 5 business days of receiving your intake information. AI visibility improvements from implementing the audit's recommendations typically begin appearing within 4–12 weeks, depending on your current baseline score, your industry's competitive landscape, and which specific actions you take. Quick wins — like fixing NAP inconsistencies or adding schema markup — can show results in as little as 2–4 weeks. Content-based improvements typically take longer. We are honest about timelines and make no empty overnight promises.
Can you guarantee I'll appear in AI search results?
No — and any service that makes that guarantee is not being honest with you. ChatGPT, Perplexity, Claude, and Google AI are independently operated platforms that make their own recommendations based on complex, continuously updated models. VisibleAlly guarantees a thorough, expert audit and a clear, evidence-based action plan. We cannot guarantee specific platform outputs, ranking positions, or lead volume. What we can tell you with confidence: the businesses that implement these recommendations consistently improve their scores and their AI presence over time.
What if my business already shows up in some AI searches?
That's a great starting point — and it means there's more ground to gain. Most businesses that appear in AI search appear inconsistently, or only for a narrow range of queries, or are described vaguely rather than specifically. The audit will tell you across which queries you appear, how you're described compared to competitors, where your visibility is strong and where it's weak, and what it takes to appear more consistently and more specifically for the queries that drive your best customers.
What if my competitor gets an audit too?
Good. Every business deserves to be visible in AI search — including your competitors. VisibleAlly serves businesses across all industries and all markets without exclusivity arrangements. AI search is not a zero-sum game where one business's gain means another's loss. The entire category of AI search visibility is vastly underutilized. Your job is to reach your own maximum visibility ceiling, independently of what competitors do. That's what we help you do.
Working With VisibleAlly
What do you need from me to get started?
Very little. After booking, we send a short intake form that takes about 15 minutes to complete — your business name, website, primary services, service area, top competitors, and ideal customer description. That's it. We take it from there. The entire audit process is designed to take as little of your time as possible. You don't need to understand AI, prepare any materials, or do any technical work before the audit.
Do I need to understand AI to benefit from this?
Not at all. The entire point of VisibleAlly is to translate a complex, rapidly evolving technical landscape into plain English action. You receive a scored report, a clear gap analysis, and a specific list of what to change — written for a business owner, not a developer. If you can read a one-page summary, you can use this audit. We handle the technical complexity entirely.
Do you work with businesses in specific industries only?
No. VisibleAlly serves any small business that depends on being found by new customers — home services, professional services, health and wellness, automotive, real estate, restaurants, retail, and more. If your customers could potentially ask AI for what you offer, AI visibility matters to your business. We serve businesses nationally across all 50 states.
Who is VisibleAlly and what makes you qualified?
VisibleAlly was founded by John Basso, an AI practitioner and entrepreneur who has built multiple businesses using AI as a primary productivity and strategy tool. VisibleAlly specializes exclusively in LLM Visibility Optimization — we don't do SEO, social media, paid ads, or web design. We do one thing, and we've developed one of the most rigorous AI visibility audit protocols available to small businesses. We also hold ourselves to the same standard we measure others against — VisibleAlly optimizes its own AI visibility using every principle in our audit. We eat our own cooking.
The question every business needs answered

Are you worthy
of the
recommendation?

Stop paying just to be included. Start proving worthy.

"For the first time in marketing history, the best business wins — not the biggest budget. The question is whether yours is positioned to prove it."

$2,995 full audit  ·  $299/mo to stay visible
1 · 720 · 441 · 3636 Book My AI Visibility Audit →

No pressure. No pitch. Just a real conversation about where your business stands.

Book Your Audit

Find out if
you're worthy
of the answer.

Tell us about your business and we'll schedule a quick intake call. Your complete AI visibility audit is delivered within 5 business days. Plain English report. 60-minute debrief call included.

  • $2,995 audit — delivered in 5 business days
  • Tested across ChatGPT, Perplexity, Claude & Google AI
  • Competitor benchmark included
  • 60-minute debrief call with your advisor
  • $299/mo to stay visible — cancel any time

Book Your Audit